Sorry about the click-bait title. There truly is no code, recipe, step by step path to viral content being put on blast. But what I wanted to share here was a idea of turning something that you’re given into a social media push. With the […]
Author: Paige Clark
I truly wish social media algorithms weren’t a thing. Can I just start by saying that? (ugh.)
Before Instagram/Facebook decided to radically change their internal algorithm to “provide you with a more customized experience” garbage, there once was a day where content flowed in freely in a time ordinated matter. What time you posted your content mattered. Higher volume of users? GREAT! Post your content then for the highest probability of your audience seeing the content.
BUT, Facebook/Instagram has sadly changed this. Content is circulated within the algorithm to provide custom content that will keep you on the platform longer, that’s how they swing it anyways.
What has this led to?
- More ads
- Instagram “pods” (those don’t work by the way)
- Limiting audience reach
- The same type of content, over and over and over and over……
- More money paid to Facebook for follower campaigns
Bitter, party of 1
Bottom line, the time you post doesn’t matter for Facebook and Instagram. Consistency and quality do, but the whole strategy of “2 p.m. on a Friday” can go out the window! Sorry, 2016 strategy…you are the weakest link. Goodbye.
“Don’t use social media to impress people; use it to impact people.”- Dave Willis Social media gets a bad rap. I get why. In my day-to-day duties, I deal with complaints, stalker-like behavior, spamming, “tattling”, and people who are just having a bad day. People […]
The bold colors, the shiny exteriors and beautiful sights are only a reflection of the joyous spirits that are found within the people we came into contact with. The boldness and vitality of the surroundings were sub-par to the people that served in this beautiful […]
My life is pretty chaotic. How do I know? It’s not my schedule, although that is busy. And it’s not the length of my to do list. It was the status of my email accounts. Cluttered and filled with chaos and ugliness. I realized my […]
When traveling abroad I look at the beauty. I look at the ancient buildings. I look at the stories that echo off the walls of the ancient structures. Sitting watching people pass by I realized. It’s not the location. It’s not the buildings. It’s not the food. It’s the people. It’s the people that make places so enticing. (more…)