Author: Paige Clark

When Life Give You Lemons…Make it viral

When Life Give You Lemons…Make it viral

Sorry about the click-bait title. There truly is no code, recipe, step by step path to viral content being put on blast. But what I wanted to share here was a idea of turning something that you’re given into a social media push. With the […]

Time Doesn’t Matter

Time Doesn’t Matter

I truly wish social media algorithms weren’t a thing. Can I just start by saying that? (ugh.)

Before Instagram/Facebook decided to radically change their internal algorithm to “provide you with a more customized experience” garbage, there once was a day where content flowed in freely in a time ordinated matter. What time you posted your content mattered. Higher volume of users? GREAT! Post your content then for the highest probability of your audience seeing the content.

BUT, Facebook/Instagram has sadly changed this. Content is circulated within the algorithm to provide custom content that will keep you on the platform longer, that’s how they swing it anyways.

What has this led to?

  • More ads
  • Instagram “pods” (those don’t work by the way)
  • Limiting audience reach
  • The same type of content, over and over and over and over……
  • More money paid to Facebook for follower campaigns

Bitter, party of 1

Bottom line, the time you post doesn’t matter for Facebook and Instagram. Consistency and quality do, but the whole strategy of “2 p.m. on a Friday” can go out the window! Sorry, 2016 strategy…you are the weakest link. Goodbye.

Making an Impact

Making an Impact

“Don’t use social media to impress people; use it to impact people.”- Dave Willis Social media gets a bad rap. I get why. In my day-to-day duties,  I deal with complaints, stalker-like behavior, spamming, “tattling”, and people who are just having a bad day. People […]

The Beautiful Exterior

The Beautiful Exterior

The bold colors, the shiny exteriors and beautiful sights are only a reflection of the joyous spirits that are found within the people we came into contact with. The boldness and vitality of the surroundings were sub-par to the people that served in this beautiful […]

If You Support a Compassion Child

If You Support a Compassion Child

I hope you’re reading this….or at least you passed it on to someone who you know sponsors a child.
The beautiful art form of letter writing is one that got lost to the digital age. However while the Rest of the world sped forward in the fast lane towards digital communication, texting, IMing, email, Facebook, and all of the above, the written word got left behind. Now don’t get me started on my love for physical books, that’s a whole other story, but there’s also my love for handwritten letters. When I get a letter addressed to me it feel a twinge of excitement filling my heart that someone took the time to write my name. Just that. Just my name. That’s special enough for me.

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Hit the Refresh Button

Hit the Refresh Button

My life is pretty chaotic. How do I know? It’s not my schedule, although that is busy. And it’s not the length of my to do list. It was the status of my email accounts. Cluttered and filled with chaos and ugliness. I realized my […]

A Quiet Morning

A Quiet Morning

Can you hear that? No? Neither can I. The whispers of life outside my window tease me to what I can be missing out on. The clacks of flip flops on the pavement tell stories of running late for church and rushed walking to the […]

What Makes Places Special?

What Makes Places Special?

When traveling abroad I look at the beauty. I look at the ancient buildings. I look at the stories that echo off the walls of the ancient structures. Sitting watching people pass by I realized. It’s not the location. It’s not the buildings. It’s not the food. It’s the people. It’s the people that make places so enticing. (more…)

Your Last Minute Plans

Your Last Minute Plans

When I say God changes plans last minute. I mean very last minute.  I mean already being packed and ready to head back to the states and God decides to throw me a curve ball and tell me that I am staying in Ireland another […]